MARCO BERTAGNI
TRAVELER, ENTREPRENEUR AND MASTER GEOGRAPHER OF EMOTIONS
After classical studies, Marco graduated in Political Sciences with a thesis on Dutch Polders and specialized in international trade with a masters at ICE. He became an Officer of the Italian Navy and then spent a couple of years as an export manager in Emilia Romagna. In 1992, Marco joined AIDI, the Italian Confectionery, Chocolate and Ice Creams Industries Association. In 2000 his son Mattia was born and in the same year he was selected as General Manager at AssoDistil, the Italian Industrial Distilleries Association. In 2009 he founded Bertagni Consulting srl. He graduated in Geographical Sciences in 2016, with a thesis on Emotional Geography and wrote the book The River of Life. In 2019 he founded EMME, Eliciting Managing Mapping Emotions, a multi-disciplinary experiential network of international professionals who provide services to People and Organizations. During his 500 trips abroad he has visited 100 different countries, always paying close attention to local cultures and human dynamics. He has always been attracted to cross-cultural management and dreams about a world without walls. He speaks English, French and Spanish. He is Italian, but he considers himself a World citizen.
THE BOY WITH THE SUITCASE
“Fall in love with your life”
MARCOS COURSES FOR PROFESSIONAL GROWTH AND SIGNIFICANCE
CORPORATE STORYTELLING AND INTERNATIONALIZATION – A MULTIFACETED TOOL FOR COMPANIES’ GROWTH – AN 8 HOUR COURSE FOR LEADERS AND MANAGERS
All aspects of Corporate Storytelling will be examined: from the definition of this methodology to all its positive effects in terms of enhancing the knowledge of internal relations, corporate values, techniques of “reading” the consumers and of how to effectively communicate. Attendees will answer 5 key-answers: where do we go, who are we talking to, who are we, what do we do, how do we say that? Participants will go through a process of learning how to select a market, how to strategically approach it, how to communicate, both in terms of corporate storytelling and product/service storytelling, how to organize an exhibition and an event in the target market. Great attention will be paid to cross management culture and verbal and non-verbal communication. An Emotional Business Export Plan will be produced by all participants, inspired by the River Game EXPORTING EMOTIONS ®
FROM STORYTELLING TO STORYSELLING – FULL ENGINEERING OF AN EXIBITION
– A 6 hour course for Leaders and Managers
– with Marco Barozzi
Business is getting emotional when it comes to customer experience strategies. The traditional rational consumer model has been challenged by a more intuitive consumer model. Rather than viewing customers as essentially rational in their decision making, the role of emotions in our decision making has received an increasing amount of attention and consideration. It is also a key component of building employee’s and customer’s trust. The collaboration of fields and disciplines such as marketing, psychology, behavioral economics, and neuroscience have opened this relatively new view of consumer behavior understanding. Aristotle declared the human being to be a rational animal. However, humans are largely emotional beings, too. Hence, customer behaviour is emotionally driven, almost entirely. And we have the science to back it up. We will go through the latest languages of communication by mapping the values the Company wishes to share with potential clients during the exhibition and we will have an overview of how to design an effective booth, while still keeping in mind the main commercial and organizational rules of how to set up a fair , as well as post-exhibition management. We will also update Companies on the latest post-Covid-19 trends of exhibitions.
SKILLS ENHANCEMENT – MAPPING OUT NEEDS AND WORKING ON THE SELF – A 6 HOUR COURSE FOR CAREER PROGRESSIONALS AT ANY LEVEL – WITH GUILTY MOHAMMADI
According to recent and accredited studies, 75% of a person’s success at work depends on the mastery of soft skills and only 25% from technical skills. By success we mean the ability to obtain excellent results combined with satisfactory personal and professional fulfillment. But how can entrepreneurs and managers achieve both results? Which competencies should organizations look at and focus on? The answer lies in EMME’s mission: to lead organizations towards the combination of digital knowledge and skills, through a journey that defines, develops and strengthens the purely humanistic SOFT SKILLS, personal, social, relational skills, applicable in the profession and in private life. Enhancing these skills could make the difference and characterize people beyond their technical skills. Thanks to the wide experience of its Geographers of Emotions and based on the annual indications of the World Economic Forum, EMME has identified a list of fundamental SOFT SKILLS and designed customized projects in order to enhance them, exactly like tailor-made suits. During the first meeting, the conductors, an entrepreneur and a coach, will ask company’s managers to map out their emotional vision of the company. They will then work on the needs that will emerge from the detailed analysis of the maps and accordingly define which skills, hard and soft, they might be willing to strengthen and enhance. The second meeting will therefore be dedicated to enhancing the skills of each participant: this will also help others to raise awareness of the state of the art, needs and solutions to be adopted, and to acquire new skills.
FROM EMOTIONAL CARTOGRAPHY TO DESIGN THINKING HOW TO PUT IN PLACE AN INTEGRATED STRATEGY – A 6 HOUR COURSE FOR LEADERS AND MANAGERS – WITH LAURENT PETERS
This course is focused on sharing with Company managers reasoned insights based on emotional geography and mind mapping, with the aim of improving managers’ awareness and skills, cooperation for productivity, empathy and listening, respect for others’ point of view and self relations with changes. The strategy is to begin with a corporate emotional mapping and, step by step, via a specific methodology and sharing brain storming and mental mapping techniques, Authors will introduce managers to design thinking. Groups will get used to facing an ongoing innovation process. Innovation will also be supported and measured. All the tools that will be presented are strictly connected with everyday Company activities and are also applicable in the long-term corporate strategy. Skills that are specifically upgraded during this seminar include the possibility of enriching individual thinking through group work and the capacity of innovating within a group in a flexible non-invasive way.
GEO-EMOTIONAL WATER MANAGEMENT
TERRITORIAL PLANNING AND LANDSCAPE DESIGN
For leaders, managers, decision makers, and their teams
6 hours in total –
Designed to be delivered as a one- or two-day workshop in English or Italian by Marco Bertagni
To discuss scheduling this course, either as a stand-alone or as part of a bespoke package for your business please click below and we will be in touch as soon as possible to discuss your needs.
COURSE DETAILS
A project of any kind aims at improving the initial conditions of any given situation to a better level, be it from the environmental, social, or economical point of view. But there is so much more to effective project management than that, particularly in infrastructure, urban planning and other territorial design projects.
Typically, all people involved in project set-up, implementation and control focus on one particular aspect to be changed and improved, while positive or adverse side-effects and impacts are neglected or only marginally considered.
During this workshop, the moderator will elaborate a novel impact-tree, or more specifically, a geo-emotional map as a first step of a course based on the quantitative and qualitative aspects of project management, that will not only consider traditional aspects (economic, social, environmental), but will also bring to light dimensions linked to geography of emotions.
Case stories of water management will be examined like, for example, the reclaiming of the Zuiderzee in the Netherlands. Also, an overview of hottest geo-political water management projects will be offered to participants.
COURSE FEATURES
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Developing yours and your teams’ ability to collaborate effectively
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Thought provoking activity which generates innovative thinking
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Business Insights from experts with years of business experience behind them
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Planning tools for events for your business
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Enhanced buy-in from your team
GENIUS LOCI, JOINT TRADE AND TERRITORIAL MARKETING
WHEN THE PRODUCT BECOMES THE TERRITORY’S AMBASSADOR
For leaders, managers, decision makers, and their teams involved in growing and developing international trade relationships and business
6 hours in total –
Designed to be delivered as a one- or two-day workshop in English, Italian or Spanish.
Delivered by Marco Bertagni & Melissa Rodriguez
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
COURSE DETAILS
The concept of Genius Loci, the so called Somewhereness, is not only a geographical, philosophical or architectural speculation. It can be the base for a territorial marketing strategy and or the key-element to match companies in order to begin a joint trade action in international markets.
This workshop has been developed to facilitate a deep and multi-perspective knowledge of Somewhereness and how to apply this concept to policies of internationalization.
The tools and insights you will gain are particularly efficient for companies operating in the food and drink sector or the tourism sector, or any business producing goods and services that are functionally linked with territory.
CORSE FEATURES
• Developing yours and your teams’ ability to collaborate effectively internationally
• Thought provoking activity which generates innovative thinking
• Business Insights from experts
• Planning tools for marketing strategy development for your business
• Enhanced buy-in from, and upskilling for, your team
MORE COURSES FROM MARCO –
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PHYSICAL JOURNEYS WITH MARCO –
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VIRTUAL JOURNEYS WITH MARCO –
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VIRTUAL JOURNEYS WITH MARCO –
DETAILS IN THE HALLS AS INDICATED
